CONSULTATION
STOP BEING PART OF EVERYONE ELSE'S CIRCUS. BUILD YOUR OWN. YOU DON'T NEED ANOTHER RINGMASTER. YOU CAN BE ONE.
Too often, organizations hand their marketing over to agencies that run the show, while you’re left watching from the stands. They juggle priorities, inflate costs, and keep the real strategy behind the curtain.
At Open Strategy Group, we flip the script. We help you take center stage by building an in-house marketing program that gives you control, transparency, and results. With our expertise, you’ll stop being part of everyone else’s circus—and finally run the show yourself. Why bring marketing in house?
EFFICIENCY
In-house teams move faster. They know your brand, your priorities, and your residents—so strategy turns into action without wasted motion. And without the surprise invoices for “extras” that always seem to add up.
FLEXIBILITY
Scale up or down as needed. An in-house structure lets you adapt quickly to shifting markets, resident expectations, and community needs.
AI-POWERED ADVANTAGE
Leverage AI to multiply what your team can do—campaign planning, content creation, reporting, and more. We’ll show you where AI fits and how to use it responsibly for real results.
COST SAVINGS
Stop paying premium retainers and marked-up out-of-pocket expenses. With the right in-house team, you’ll lower long-term costs while gaining more control.
ACCOUNTABILITY
When your marketing lives inside your organization, you get transparency and measurable results—no more black-box reporting.
SMARTER PARTNERSHIPS
Not everything needs to be in-house. We’ll help you identify which tactics to keep (like strategy, content, analytics) and where outside partners can still add value at a fair cost (like paid search, printing, or media buying).
CUT OUT THE MIDDLEMEN
In many cases, today’s agencies are just middlemen—adding layers of markup and slowing things down. You don’t need them to run your marketing. You can be your own ringmaster.
WHAT YOU CAN EXPECT
Every organization’s path is different, but the goal is the same: a sustainable, right-sized in-house marketing program that delivers results.
We’ll help you:
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Build a multi-year transition plan that balances investment, timing, and priorities.
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Understand the skill sets you’ll need—and how to size your team correctly.
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Identify where to bring work in-house and where partners still make sense.
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Integrate tools, workflows, and AI that increase efficiency and impact.
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Create a structure that grows with you, whether you’re a small, mid-size, or large senior living organization.
WHY OSG?
We’ve led transitions for senior living organizations of every size. We know what works, what doesn’t, and how to set realistic priorities.
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We’ve built and trained in-house marketing teams.
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We’ve helped organizations reduce spend while increasing results.
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We’ve guided leaders through the investment, timing, and change management required.
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And when needed, we don’t just advise—we do the work alongside you.
Our consulting is hands-on. We train, consult, and build programs that fit your goals and your organization’s culture. And we’ll back it up with case studies that show proven results.